Platform Features
| Onfire | Zoominfo | 6sense | Common Room | Sumble | |
|---|---|---|---|---|---|
| Prospecting | Finds relevant prospects within a company in under 10 seconds. Identifies Golden Personas based on what they do, not just title. Offers best contact data coverage (waterfall). Builds the buying committee automatically, tailored to your needs. | Massive contact & company database with firmographic / technographic filters. Good triggers (funding, hiring), but less contextual prioritization. | Predicts which accounts are “in market”; focuses more on accounts than people. | Finds prospects using cross-channel behavioral signals; signal-driven discovery. | Identifies accounts using aggregated public signals and firmographic patterns, but lacks deep person-level intent. Onfire excels by uncovering individual contributors’ intent from community and developer sources. |
| Building Lists (Accounts & Prospects) | Builds target lists using Onfire’s unique data. Smart ICP: combine tech stack, insights, and intent. Competitor takeover: target all accounts using competitors. Finds all decision makers for specific tech stacks (e.g., Datadog + K8s). Imports event attendees in ICP. | Excellent static list builder using firmographics, technographics, and intent overlays. | Advanced account segmentation using predictive and intent scoring. | Dynamic, signal-based lists that auto-update with behavioral changes. | Offers AI-generated lists from job posts and tech stack data. Lists are account-focused rather than persona-targeted. Onfire provides richer, prospect-level granularity and filters tailored for GTM teams. |
| Signals | Prospect-level signals including 1st-party, 2nd-party, and 3rd-party data. Signals include community intent, conference attendance, hiring changes, key role changes, and more (GitHub forks, site visits, etc). Can surface signals without needing specific community/data source. All signals are contextualized to the account view for instant prioritization. | Intent overlays (searches, visits, content) but limited in depth per person. | AI-based account intent scoring (“in-market accounts”), not person-level. | Multi-source signal capture (1st/2nd/3rd party), mapped via Person360; requires known channels. | Surfaces organizational hiring and tech adoption trends but misses conversational or problem-expression signals. Onfire captures early buying signals from developer conversations, offering earlier detection of intent. Onfire captures signals based on your internal data, and more types of signals. |
| CRM Enrichment | Smart lead and account qualification (by department size, HQ, revenue, etc). Enriches contacts with full waterfall data: firmographics, technologies, personas, company data. Automates lead routing and internal workflow enrichment. | Deep contact enrichment: titles, phone, technographics; broad but static. | Adds predictive & engagement metadata; weak in contact-level enrichment. | Adds behavioral + firmographic context from signals (Person360). | Enriches CRM with firmographic and intent data at company level. Onfire adds contextual enrichment tied to specific individuals’ activity and persona roles, improving lead routing and personalization. |