Cyera × Onfire - Turning community intent into booked meetings
How Cyera’s global SDR org stands out in a crowded inbox by acting on real, in-community signals - and reaching the right person at the right time.
Snapshot
- Customer: Cyera
- Leader: Andrew Froning, Global Director of Sales Development
- Industry: Cybersecurity - Data Security
- Use cases: Intent discovery from technical communities, precision outreach timing, enrichment (email/phone), SDR adoption and enablement
“You’re the only ones doing what you’re doing. There wasn’t another option to choose.” - Andrew Froning, Cyera
About Cyera
Cyera is a data security leader helping companies protect sensitive data across complex environments. The team runs a modern, high-tempo SDR organization that competes for attention against constant prospect outreach - and wins by being more relevant and better timed.
The challenge
Cyera’s SDR leadership framed three core hurdles:
- Standing out when prospects are constantly getting hit up
- Timing outreach to when topics are actively relevant to each prospect
- Accessing real intent from peer communities - conversations traditional tools can’t see
“There was a gap around the intent - what our prospects discuss amongst their peers in their community… it was a blank space.”
Why Onfire
- Community-level insight: Exposure to conversations where prospects have their guard a little bit lowered, enabling targeted, high-fit messaging
- Right person, right time: Onfire’s intent signals plus enrichment ensure outreach lands with the correct contact just as the topic heats up
- Truly unique: “You’re the only ones doing this… an easy decision to bring you on”
What they built with Onfire
1) Signal -> Message fit
SDRs translate live community threads into hyper-relevant copy that mirrors the prospect’s current pains - so messages earn attention rather than add noise.
2) Timing -> Conversion
Intent signals tell reps when to reach out. That right moment lifted reply rates and meeting creation because Cyera engages during the conversation, not after it goes cold.
3) Enrichment -> Access
Waterfall enrichment (new email/phone) opened doors other vendors missed, materially improving connect rates and meetings set.
Onboarding and partnership
A hands-on, partner-style engagement with consistent guidance, fast iteration on feedback, and enablement that drives adoption across a large SDR stack. Not the typical set-it-and-forget-it vendor.
Results
- More meetings set, driven by better timing and access to contacts others don’t surface
- Higher connect rates thanks to net-new emails and phone numbers discovered via enrichment
- Sustained SDR adoption because the product fits the workflow and the team invests in Cyera’s objectives
“That was a big game-changer for us… uncovering a new phone number or email our other vendors weren’t supplying.”
Favorite features
- Community intent you can act on (not just web or social surface signals)
- Waterfall enrichment to reach the right person now
- Rapid innovation - New capabilities (for example, AI agent) keep pushing the edge, with daily-use potential
Advice to peers
“Do the bake-off. Compare the lists and the timing Onfire gives you against your other prospecting tools. You’ll be pleasantly surprised.”
The bottom line
Onfire helps Cyera’s SDRs cut through the noise by acting on real, in-community intent - then reaching the right contact at the right moment. It’s not another database; it’s a compound advantage across timing, access, and adoption.
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